Sunday, July 01, 2007

iPhone: Hype or Hyperbole?

Whether you believe the iPhone is hype or hyperbole, Apple has been steaming this pot for the past 6 months in anticipation of June 29. Apple provided the iPhone to only 4 technology columnists for review:

Walt Mossberg - The Wall Street Journal
David Pogue - The New York Times
Edward Baig - USA Today
Steven Levy - Newsweek

Now, however, the real reviews begin, as the iPhone is in the hands of the general public. Once users get their iPhones activated, and there have been reports of issues with this, we will know whether $599 was money well spent.

I spent a good deal of time watching the coverage of the iPhone on TV and it amazed me to see people dropping, in most cases, $1200 on 2 iPhones and then walking out of the store with arms raised like Joe Montana after The Catch.

Regarding iPhone TV coverage, kudos to CNBC's On The Money and, especially, Melissa Francis. Not only did OTM provide the first LIVE iPhone review (with Ed Baig of USA Today), but they were on the scene during the launch in Chicago. Indeed, smart to broadcast from Chicago (CST) and allow regular OTM viewers to watch the iPhone launch live. No wonder they are tops at what they do.


At 7/01/2007 05:02:00 PM, Anonymous Anonymous said...

Well, do you think it's living up the hype?

At 7/01/2007 07:46:00 PM, Blogger rdauman said...

Thanks for the post!

Ask me in a month, as it is really too soon to tell now despite all the giddy shoppers. If people were actually leaving the store with activated, working cell phones, we might have a better gauge of things. But, we have to wait for people to get home and activate the phones through iTunes. Of course, they will need the latest version (v 7.3) in order to do this.

I do believe the iPhone is living up to the anticipated hype that Apple and AT&T have put in the works for the past 6 months. But, the real payoff will be in satisfied consumers. So, let's wait and see.


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